From Click to Customer – Lead Magnets That Actually Work (Part 3): Launching Your Lead Magnet

/0 Comments/in ,

Ready to Unleash Your Lead Magnet? Tune In!

You’ve poured your heart and soul into creating the perfect lead magnet. It’s packed with value, beautifully designed, and ready to attract your ideal customers. But…now what? Just creating it isn’t enough. You need a launch plan.

This week on the SRD Success Podcast, we’re taking the mystery out of launching your lead magnet and turning it into a lead-generating powerhouse. We’re going beyond the theory and diving into the practical steps you need to take.

Think of it as your lead magnet’s welcome party, and we’re here to help you throw the best one ever!

In this episode, we’ll cover:

  • Choosing the right tools: From email service providers to delivery platforms, we’ll help you navigate the options and choose what’s best for you.
  • Seamless delivery: We’ll explore various methods for getting your lead magnet into the hands of your subscribers, quickly and easily.
  • Crafting killer CTAs: Your call to action is the gateway to your lead magnet. We’ll show you how to write CTAs that convert.
  • Strategic placement: Where you put your CTAs matters. We’ll discuss the best places to promote your lead magnet for maximum visibility.
  • Testing and optimization: Launching is just the beginning. We’ll talk about how to track your results and make sure your lead magnet is performing at its peak.

Ready to unleash the full potential of your lead magnet? Tune in to the SRD Success Podcast below! And don’t forget to grab our free list of lead magnet creation resources – details in the episode!

Powered by RedCircle

From Click to Customer – Lead Magnets That Actually Work (Part 2): Choosing the Right One for YOUR Audience

/0 Comments/in ,

Ever wonder why some lead magnets seem to attract a flood of subscribers while others fall flat? 🤔

The secret lies in understanding your audience and their journey. It’s like planning a road trip – you wouldn’t use a map of Europe if you were driving across the US, right?

In the same way, you need the right “map” to guide your audience towards becoming loyal customers. That map is your marketing funnel.

In Part 2 of our lead magnet series, we’re diving deep into the marketing funnel and exploring how to choose the perfect lead magnet for each stage of your customer’s journey.

We’ll uncover:

  • The 4 stages of the marketing funnel: Awareness, Interest, Desire, Action
  • How to identify where your customer is in the funnel: Are they just discovering you, or are they ready to buy?
  • The best lead magnets for each stage: From ebooks and webinars to checklists and quizzes, we’ve got you covered.

Plus, we’ll reveal some surprising lead magnet ideas you might not have considered!

Ready to create lead magnets that actually convert? 🧲

Use the player below to tune in to the latest episode of the SRD Success Podcast and grab your free marketing funnel infographic! ⬇️⬇️⬇️

P.S. Missed Part 1? No worries! ➡️ Catch up here ⬅️

 

Powered by RedCircle

From Click to Customer – Lead Magnets That Actually Work (Part 1): Laying the Foundation

/0 Comments/in ,

Want to build an email list that explodes with eager subscribers? 🧲 Then you need lead magnets that convert!

But before you start churning out freebies, there’s some groundwork to lay. Think of it like building a house – you need a solid foundation before you can add the walls and roof.

In Part 1 of our lead magnet series, we’re covering the essentials:

  • What exactly IS a lead magnet? (Hint: It’s more than just a freebie!)
  • The Conversion Path: How a visitor becomes a lead and (hopefully!) a customer.
  • Why lead magnets are essential for ANY business: Even if you don’t have a huge email list (yet!).
  • The 4 qualities of a high-converting lead magnet: Make sure yours has these!

Plus, we’ll walk you through the 3 crucial steps to take BEFORE you even start creating your lead magnets:

  1. Define your customer persona: Who are you trying to attract?
  2. Craft a compelling value proposition: What makes you stand out?
  3. Analyze your competition: What are they doing well (and not so well)?

Ready to build lead magnets that attract your ideal clients like bees to honey? 🐝

Use the player below to tune in to the latest episode of the SRD Success Podcast and grab your free Value Proposition Canvas template! ⬇️⬇️⬇️

P.S. Stay tuned for Part 2, where we’ll dive into the marketing funnel and explore different types of lead magnets!

Powered by RedCircle

How to Boost Your Business with Direct Response Marketing

/0 Comments/in ,

Direct Response Marketing is a powerful strategy designed to generate immediate results and a quick return on your investment. Unlike traditional advertising, it focuses on eliciting immediate action from your audience, such as a purchase or subscription.

In this podcast episode, we delve deep into the world of Direct Response Marketing, covering key components for success:

  • Unique Selling Proposition (USP): Discover how to identify and craft a compelling USP that sets your business apart from the competition. Learn to focus on your ideal customer’s needs and desires, and position your product or service in a way that resonates with them.
  • Lead Magnets: Explore the power of lead magnets like ebooks, checklists, and free consultations to capture valuable leads and build your email list. We guide you through creating irresistible offers and optimizing your landing pages for maximum conversions.
  • Email Marketing: Discover the art of crafting effective email sequences, including welcome emails, onboarding sequences, abandoned cart sequences, and re-engagement campaigns. Learn how to nurture leads, build relationships, and drive sales through targeted email communication.
  • Visual Content: Learn how to leverage the power of images and videos to engage your audience, increase brand visibility, and drive traffic to your website. We provide tips on choosing relevant visuals, optimizing images for SEO, and creating visually appealing content.
  • Mobile Optimization: Understand the importance of creating a mobile-friendly website. Learn how to optimize your site for mobile devices, improve user experience, and increase conversions.
  • Social Media and Offline Marketing: Discover effective strategies for driving traffic to your website through social media platforms and offline marketing tactics. We cover best practices for social media engagement, content sharing, and leveraging offline channels to reach your target audience.

Ready to take your Direct Response Marketing to the next level?

Listen to the full podcast episode below for in-depth insights, actionable tips, and real-world examples.

Powered by RedCircle

Book Launch Basics

/0 Comments/in ,

Kudos to you for finishing your book! It’s a huge effort that is to be commended for sure, but don’t celebrate too much. There’s still work to be done. Here’s the thing about publishing: sales don’t just happen. You have to market your masterpiece and that starts with a book launch.

Start Early

The biggest mistake you can make when coordinating your book launch is waiting too long. The day you send your book to print is too late. The best book launch starts weeks or even months before your book hits the shelves.

Think about it. There are dozens of moving parts to coordinate and leaving them until the last minute is a recipe for disaster. Instead, give you and your team plenty of time and you’ll enjoy a profitable, stress-free launch.

Outsource

Now is not the time to DIY. You have enough on your plate just trying to get the book ready for publication, so let someone else handle the details. If you already have a project manager, this is a great time to put them to work. If you have a VA who can step into the role and help coordinate the rest of the team, that’s workable as well. But either way, start putting your task list together and get them scheduled:

  • Landing page creation: consider giving away the first chapter of your book before publication to build a buzz (and your mailing list).
  • Social media outreach: teasers are perfect for getting the word out about your upcoming book. Don’t be afraid to “leak” your book cover, create social graphics with quotes, and share your enthusiasm with your tribe.
  • Reviewer outreach: getting reviews on the listing is critical to your book’s success, so now is the time to reach out to beta readers with a review copy, so they have time to read it before you go live.
  • Interview scheduling: one of the best ways to get the word out about your upcoming book is to make the rounds of podcasts, blogs, and live events.
  • Blog and email: don’t neglect your own audience leading up to launch day. Be sure to let them know about your upcoming book by blogging about it and keeping them updated on progress through email.

Steady Radiance Design can help with a lot of these. Reach out to us to see how we can help with getting the word out about your new book!

Get Help Building Incentives from Steady Radiance Design

Have Fun

This is by far the most important thing you can do during your book launch. Enthusiasm is contagious, and the more fun you’re having with it, the better the buzz you’ll build. Plan to step outside your comfort zone a bit too, to really get others talking.

  • Facebook events: if ever there were a good reason to schedule a Facebook event, a book launch is it. Consider setting up a live video feed the day your book launches so you can share your thoughts with your fans.
  • Book trailers: another video that’s well worth the effort is a book trailer. Just like a movie trailer, these short commercial style videos are great for getting the word out about your book.
  • Host a book signing: if you live in or near a large city, or already have a large following, consider hosting a live event. A reading, some hors d’oeuvres, and a few signed books is all it takes, and your fans will love it.

Steady Radiance Design can help with some of these too!

Of course, you don’t have to go to the trouble of launching your book formally at all. But if you do, you’ll enjoy a much better start to your new publishing career. Not only that, but done right, book launches are great fun. That’s something you certainly deserve after all your work.

 

Image from Pexels

3 Reasons We Love the “Peek Over My Shoulder” Style of Training

/0 Comments/in ,

How compelling is it when you see this on a sales page? “Peek over my shoulder while I…”

It doesn’t matter if the seller is demonstrating how to bake a cake or how to build a website, we want to peek over the shoulder and see. There’s just something intriguing about the opportunity to see an expert do what they do best. And that’s just what makes these types of training products best sellers in nearly every niche.

We want our methods justified.

We very likely already perform the tasks this “over the shoulder” product teaches but we question if we’re doing it the best, most efficient way. Is there a newer method that works better? Is there a less expensive or time-consuming technique? Or do we know a better way (that feeling of smugness is its own reward)?

By purchasing the products that show us exactly how others work, we’re finding out how we can work better, while still building up our confidence.

We want the tried-and-true approach.

When we’re just starting out (or even if we’re not) it can be helpful to cut through all the trial and error and get right to what works. After all, if you can skip the months and months of learning—not to mention the expense—why wouldn’t you? If you trust that the seller really does have it all figured out, purchasing the over-the-shoulder training can be a great shortcut and you can always refine the methods as you go.

We want to know the “secrets” of the pros.

Occasionally, we fall into the trap of thinking that there must be a “secret.” If only we had the right template, we’d finally be able to write that novel. If only we had the right interview questions, we’d finally be able to find a VA. If only we had the right dating profile checklist, we’d finally get a date.

Of course, there’s more to success in any niche than a checklist or template, but when we can dig into what is proven to work for others, it gives us that boost of confidence we need to continue moving forward.

So next time you see a product or program that offers to share an expert’s proven system, ask yourself why it seems so compelling to you. What’s triggering your interest? Chances are, it’s one (or more) of these reasons.

This style of training or coaching has proven to be hugely successful. Whether you’re looking to learn a new skill, improve your existing skills, or put together a course of your own to teach others, the “peek over the shoulder” method is definitely worth some consideration! Also, if you are preparing to launch your own course, check out our blog post on how to make it a must-have for your potential clients!

The Power of the Published Author

/0 Comments/in ,

Have you been thinking about writing a book but have just never gotten around to it? Or do you already have a book written and you have just been unable to publish it? Read on, dear friend, because I’m about to give you three reasons why that needs to change.

Your presence on social media is a great representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers.

Each tool in your marketing toolkit has a job to do, but the one with the most power by far is your published book.

Your name on the cover of a tangible, hold-it-in-your-hands, printed-on-paper book is the one thing that can take your coaching business from somewhat successful to rock star status.

As an Author, You’re an Instant Expert

Pay attention to the “experts” you see interviewed on morning news shows, talk shows, and on radio and podcasts. Notice anything?

They’re almost always introduced as “The author of…”

There’s a reason for that. Those who have the expertise to dig deep into a subject just so they can break it down in a way that others will understand clearly know their stuff. Books don’t just skim the surface of a subject. They follow the rabbit trails and make new connections and explore unknown corners.

If you’ve written a book, you have almost certainly earned your “expert” status.

Writers Are Committed and Driven

Not only are authors seen as the experts in their field, but they’ve proven themselves to be more committed than most. Think about the time and energy and frustration that comes from writing 150 or 200 or even 300 pages of content about the same subject. Not only that, but those pages must flow together in a logical order, make sense out of difficult to grasp concepts, and be engaging, too.

That’s a tall order and for those who pull it off, the kudos are well deserved. When your book is published, you deserve to walk a bit taller and hold your head a bit straighter. But even if you don’t, others will see you through new eyes, simply because you’ve written a book.

Books Offer a “Foot in the Door” When Nothing Else Will

When it comes to publicity—be it in the form of interviews, speaking engagements, JV invitations, or just more traffic to your website—you really can’t do better than a book. Books open doors that no other content marketing tool can.

Books get you noticed by top-tier influencers in your niche.

Books make you a more memorable speaker.

And believe it or not, self-published books even turn into traditional publishing contracts and all the benefits that go along with it.

With all the advantages that come with having written a book, what’s holding you back? No matter what your niche or who your market is, there’s room on the shelf for your unique insights. You owe it to your audience, and to your business, to get that book published. If you need some help with getting started, check out this article on how to turn your publishing dreams into a workable plan.

3 Surefire Ways to Create In-Demand Products and Services

/0 Comments/in ,

If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that a new course or workshop is a great idea, but how do you know it will sell?
Imagine spending weeks or even months of time—plus the cost of document design, video editing, and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs. How frustrating would that be?
You don’t have to leave it to chance, though. There are plenty of ways to test your idea for new products and services before spending the time and energy on a full launch.

Just Ask

This is the simplest way to get a feel for what your market needs and wants. Simply ask them. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:

  • What they’re struggling with
  • Their preferred learning method (video, text, audio, etc.)
  • What they feel the training is worth (what would they pay)

These three pieces will tell you everything you need to know to create products and services that are practically guaranteed to sell.

Listen to Their Complaints

If you have a community (or are part of one) of ideal clients, pay attention to what they’re asking about the most. These are the things they need help with. For example, if you’re a business coach and your Facebook group is filled with questions about running Facebook ads, then clearly there is a need for some training in that area.

Study Your Competition

Hopefully, you have a list of competitors and you’re reading their blogs and emails, and lurking in their Facebook groups. This is a great way to gain insight into what they’re doing—not to copy them but to discover what’s hot right now.
Consider buying their paid products as well. Again, you should never copy them, but you can either:

  • Promote them as an affiliate
  • Create a better, more comprehensive version
  • Create a lite, lower-cost version

Creating products and services in a vacuum is a great way to waste a lot of time and money on programs that won’t sell. Instead, pay attention to what your market is asking for, find out what they’re willing to pay, and delve into your competition’s offers. The information you gain from these three activities alone will give you incredible insight into your market and what they want and need, and make it easy to create your own hot-selling program.

How to Learn Online Marketing at Home

/0 Comments/in

To become successful with online marketing, one must develop the necessary skills and knowledge to produce the best results.

This will take hard work and patience, but the good news is that you do not need to attend a college or university to get these skills.

In this guide, you’ll discover some methods you can use to learn online marketing at home. In fact, you could become an expert yourself!

Search Engine Marketing (SEM)

SEM is a major part of online marketing and is split into two defined areas: search engine optimization (SEO) and Pay-Per-Click advertising (PPC):

  1. With SEO, you’ll learn how to optimize a website so that it ranks higher in the search engines’ organic results, therefore helping to drive targeted traffic to your website (learn more about searching engine ranking here).
    • An important item to understand about SEO is that this is a discipline that changes continuously. Because of this aspect, you’ll want to monitor the major players in SEO to keep up with search engine algorithm changes, so you can adjust your own methods accordingly.
    • There are many SEO courses online, including one that we’re working on here, at Steady Radiance Design. Research these courses, pick one, and get started!
  2. PPC, or Pay-Per-Click marketing, will enable you to send traffic to websites with targeted advertisements.
    • Google Ads is still one of the most popular PPC networks, which will show your ads on Google properties and websites that have the AdSense code included.
    • You can learn PPC easily online and relatively quickly. There are numerous courses you can take, including ones that will allow you to gain a Google Certification for PPC ads.
    • Once you’ve gained this accreditation, create some PPV (Pay Per View) campaigns of your own to gain the necessary experience you’ll need to get your own clients.

Social Media Marketing

It’s almost impossible to imagine a world without social media. Millions of people visit social media websites each day, which is why learning how to market on these platforms is so important.

Social media marketing has many advantages, such as:

  • Marketing your website for free by engaging your social media audience.
  • Buying effective advertising campaigns for as little as $5/day.
  • A highly targeted audience that you want to show your ads to.

Luckily, there are online courses available on these platforms themselves that will help teach you how to market to the millions of users that use these platforms daily. From paid campaigns to getting your content to go viral, if you want to learn about something, there will be a course available that can help.

Email Marketing

Despite what you may have heard, email marketing is still one of the best ways to market online.

The first step is to build an email list. Offer something valuable, such as a free report or discount coupon, that is related to your products or services in exchange for their email address. In this way, you can build a list of people that opted in to receive your emails.

To run a successful email marketing campaign, it’s important to understand your audience and what they want. Once you understand what they want, you can craft an offer that will be attractive to them and then make your offer in an email to your list.

In order to build your email list and send emails to them, you’ll need to use an autoresponder. There are many autoresponder platforms on the web, and many of them are free to get started.

With an autoresponder, you can also track your ads and their effectiveness.

To learn more about email marketing and how to effectively use an autoresponder:

  • Pick one and start using it. All the major autoresponder platforms have numerous guides and articles about how to use them to run successful marketing campaigns.
  • You can also find videos on YouTube that teach how to run email marketing campaigns with your chosen autoresponder.
  • Or you can do an online search for a course that teaches you the information you need.

Do Your Research and Take Action

You can research online marketing tips at home and find out what techniques are working for others.

You can then take these ideas and use them yourself. Many techniques you learn may not be successful, but you will soon learn what works best for you and what does not.

You’ll learn your own way of working and which area of online marketing you prefer to focus on. Not everyone can be an expert at everything, which is why many successful online marketers have a team of experts who each specialize in their own area.

You can become one of these experts yourself and do your own online marketing for your own company or offer your services to others. You could make a nice extra income this way!

Do you have more questions or need some addition guidance for how to improve your online marketing game?

Let us know on Facebook or Twitter.

How to Start a Conversation in (almost) Any Situation (Infographic)

/0 Comments/in ,

A big part of being a business owner is in-person communication. Actually, that’s a big part of just being human – it’s something we all face. If you’re anything like some of us here at Steady Radiance Design, the thought of the conversations at networking events or conferences might make you shudder. First you have the awkward small talk about everything and nothing. Then you have extended periods of silence that go on for ages. It’s all enough to make even the biggest social butterfly uncomfortable.

Enter, this list of easy-to-remember conversations starters (what we consider to be the “best of” the options we’ve found). Having an arsenal of good, thought-provoking conversation starters can turn any event into an interesting and even entertaining experience. Keep this infographic handy on your phone or tablet for a quick idea at your next social event! (click here to go straight to the infographic)

Start a Conversation at a Conference

Conferences are generally a fairly easy place to start a conversation because of the multiple sessions and speakers. Above all, we’ve found that the most memorable conversations happen when the conversation is a bit unique. Therefore, we suggest a little variation on the standard conference conversation theme.

  • If you could have everyone in your company watch a single session from this event, which would it be?
  • What have you learned that you find to be the most surprising? (add “so far” if it’s not over yet)
  • Is there any conference (real or imaginary) that you would love to attend?
  • Do you think that [industry] would benefit from more or less conferences?

Start a Conversation at a Social Event

Social events can be a challenge with conversations. A social event could be anything from a retirement party for a coworker to a birthday party for your niece. So not only is the event itself obscure, the people who attend will be equally so. Because of the varied nature of these events, having some tricks up your “conversationalist sleeve” can be just what you need. Here are some conversation starters that can get you going in this environment.

  • If you had to switch outfits with one person here, who would it be?
  • I’ve really itching to go on a trip. Have you traveled anywhere interesting lately?
  • What do you think are the top three ingredients for a successful party?
  • Do you have a signature drink? (gesture to their glass)

Start a Conversation at an Industry Event

Industry events are generally more specific and thus provide a good idea of what you might be able to talk about. However, like conferences, that conversation can tend to get a bit tedious. To help prevent that, here are some suggestions for more interesting conversation starters at an industry event.

  • By any chance, have you read anything good about [theme of event/forum]?
  • If you could spend an entire day talking to any expert in our industry, who would it be?
  • Is [theme of event/forum] a major professional focus of yours?
  • Why did you decide to come to this event/forum?

Start a Conversation at a Happy Hour Networking Event

Happy hour networking events are more casual than many other professional events, which broadens the topics available to you. They also tend to be filled with other locals so you can talk about the city/state you’re in, local venues, and other similar topics. In addition to that, you can talk about topics that are a bit more casual.

  • At this time on a typical [day of the week], what would you be doing?
  • What’s your favorite part about living in [city]? Least favorite?
  • If you could only attend one type of networking function for the rest of your life, would you choose breakfasts or happy hours?
  • I read an article claiming nowadays everyone has a side hustle (or four). Do you agree? Are you working on anything on the side?

 

Check out the conversation starter infographic below. We welcome you to use this infographic on your website or other marketing materials, provided you include a link back to our website (www.steadyradiancedesign.com).

Conversation Starters Infographic

We welcome you to use this infographic on your website or in other marketing materials, provided you include a link back to our website (www.steadyradiancedesign.com).

What are your go-to conversation starters? What types of events do you find the most difficult to strike up a conversation?

Share your thoughts with us on Facebook or Twitter.

RSS Steady Radiance Design Blog

  • Navigating the Storm: Ensuring Business Survival During Inflation February 28, 2025
    Most economies are facing severe recession. Life is getting increasingly unaffordable. Your business may have been doing reasonably well, but with inflation, things are different. Why is inflation so dangerous for your business? Businesses that are unable to adjust for inflation collapse. Why? Inflation means prices go up. Costs of equipment, materials, and services go […]
  • How to Maintain Security in the Age of Remote Work August 19, 2024
    Remote work is quickly becoming the new normal for modern companies. In a world where many offices were forced to shut down during the 2020 pandemic, team leaders discovered something. Remote and hybrid working seems to be effective at improving productivity. Countless studies show that remote workers are more invested in their work than their […]

RSS SRD Success Podcast

  • Beyond SMART: Goal Setting for Entrepreneurs March 8, 2025
    Are your "realistic" goals holding you back? In this episode of the SRD Success Podcast, we challenge the traditional SMART goal framework and reveal how to set audacious, life-changing goals. Learn how to craft visionary, challenging, and inspiring goals that push you beyond your limits. Discover practical steps to implement your ambitious plans, master the […]
  • When Success Feels Like a Lie: Overcoming Imposter Syndrome March 1, 2025
    Are you secretly terrified you're not good enough? Do you downplay your successes and fear being exposed as a fraud? You're not crazy – you might be experiencing imposter syndrome.In this episode of the SRD Success Podcast, discover the shocking truth about how common this is, even among the most successful people. We're breaking down […]

Sign Up For Our Newsletter

Legal Disclaimer: SRD Success is not a lawyer, accountant, or financial advisor. The content on this website is for general informational purposes only. All information is provided in good faith, however, we make no representation or warranty of any kind, express or implied, regarding accuracy, adequacy, validity, reliability, availability, or completeness of any information on the website. No guarantees are made that you will achieve any results from the suggestions or information on this website. As with any business endeavor, there is an inherent financial risk involved with many of the services/suggestions we provide on this website and there’s not guarantee you will earn any money from those services/suggestions. Please review our full terms and conditions and our privacy policy before using this website.

© Copyright 2025 - STEADY RADIANCE DESIGN, LLC
And whatever you do, do it heartily, as to the Lord, and not to men; Colossians 3:23 AKJV