From Click to Customer – Lead Magnets That Actually Work (Part 3): Launching Your Lead Magnet

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Ready to Unleash Your Lead Magnet? Tune In!

You’ve poured your heart and soul into creating the perfect lead magnet. It’s packed with value, beautifully designed, and ready to attract your ideal customers. But…now what? Just creating it isn’t enough. You need a launch plan.

This week on the SRD Success Podcast, we’re taking the mystery out of launching your lead magnet and turning it into a lead-generating powerhouse. We’re going beyond the theory and diving into the practical steps you need to take.

Think of it as your lead magnet’s welcome party, and we’re here to help you throw the best one ever!

In this episode, we’ll cover:

  • Choosing the right tools: From email service providers to delivery platforms, we’ll help you navigate the options and choose what’s best for you.
  • Seamless delivery: We’ll explore various methods for getting your lead magnet into the hands of your subscribers, quickly and easily.
  • Crafting killer CTAs: Your call to action is the gateway to your lead magnet. We’ll show you how to write CTAs that convert.
  • Strategic placement: Where you put your CTAs matters. We’ll discuss the best places to promote your lead magnet for maximum visibility.
  • Testing and optimization: Launching is just the beginning. We’ll talk about how to track your results and make sure your lead magnet is performing at its peak.

Ready to unleash the full potential of your lead magnet? Tune in to the SRD Success Podcast below! And don’t forget to grab our free list of lead magnet creation resources – details in the episode!

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From Click to Customer – Lead Magnets That Actually Work (Part 2): Choosing the Right One for YOUR Audience

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Ever wonder why some lead magnets seem to attract a flood of subscribers while others fall flat? 🤔

The secret lies in understanding your audience and their journey. It’s like planning a road trip – you wouldn’t use a map of Europe if you were driving across the US, right?

In the same way, you need the right “map” to guide your audience towards becoming loyal customers. That map is your marketing funnel.

In Part 2 of our lead magnet series, we’re diving deep into the marketing funnel and exploring how to choose the perfect lead magnet for each stage of your customer’s journey.

We’ll uncover:

  • The 4 stages of the marketing funnel: Awareness, Interest, Desire, Action
  • How to identify where your customer is in the funnel: Are they just discovering you, or are they ready to buy?
  • The best lead magnets for each stage: From ebooks and webinars to checklists and quizzes, we’ve got you covered.

Plus, we’ll reveal some surprising lead magnet ideas you might not have considered!

Ready to create lead magnets that actually convert? 🧲

Use the player below to tune in to the latest episode of the SRD Success Podcast and grab your free marketing funnel infographic! ⬇️⬇️⬇️

P.S. Missed Part 1? No worries! ➡️ Catch up here ⬅️

 

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From Click to Customer – Lead Magnets That Actually Work (Part 1): Laying the Foundation

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Want to build an email list that explodes with eager subscribers? 🧲 Then you need lead magnets that convert!

But before you start churning out freebies, there’s some groundwork to lay. Think of it like building a house – you need a solid foundation before you can add the walls and roof.

In Part 1 of our lead magnet series, we’re covering the essentials:

  • What exactly IS a lead magnet? (Hint: It’s more than just a freebie!)
  • The Conversion Path: How a visitor becomes a lead and (hopefully!) a customer.
  • Why lead magnets are essential for ANY business: Even if you don’t have a huge email list (yet!).
  • The 4 qualities of a high-converting lead magnet: Make sure yours has these!

Plus, we’ll walk you through the 3 crucial steps to take BEFORE you even start creating your lead magnets:

  1. Define your customer persona: Who are you trying to attract?
  2. Craft a compelling value proposition: What makes you stand out?
  3. Analyze your competition: What are they doing well (and not so well)?

Ready to build lead magnets that attract your ideal clients like bees to honey? 🐝

Use the player below to tune in to the latest episode of the SRD Success Podcast and grab your free Value Proposition Canvas template! ⬇️⬇️⬇️

P.S. Stay tuned for Part 2, where we’ll dive into the marketing funnel and explore different types of lead magnets!

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How to Boost Your Business with Direct Response Marketing

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Direct Response Marketing is a powerful strategy designed to generate immediate results and a quick return on your investment. Unlike traditional advertising, it focuses on eliciting immediate action from your audience, such as a purchase or subscription.

In this podcast episode, we delve deep into the world of Direct Response Marketing, covering key components for success:

  • Unique Selling Proposition (USP): Discover how to identify and craft a compelling USP that sets your business apart from the competition. Learn to focus on your ideal customer’s needs and desires, and position your product or service in a way that resonates with them.
  • Lead Magnets: Explore the power of lead magnets like ebooks, checklists, and free consultations to capture valuable leads and build your email list. We guide you through creating irresistible offers and optimizing your landing pages for maximum conversions.
  • Email Marketing: Discover the art of crafting effective email sequences, including welcome emails, onboarding sequences, abandoned cart sequences, and re-engagement campaigns. Learn how to nurture leads, build relationships, and drive sales through targeted email communication.
  • Visual Content: Learn how to leverage the power of images and videos to engage your audience, increase brand visibility, and drive traffic to your website. We provide tips on choosing relevant visuals, optimizing images for SEO, and creating visually appealing content.
  • Mobile Optimization: Understand the importance of creating a mobile-friendly website. Learn how to optimize your site for mobile devices, improve user experience, and increase conversions.
  • Social Media and Offline Marketing: Discover effective strategies for driving traffic to your website through social media platforms and offline marketing tactics. We cover best practices for social media engagement, content sharing, and leveraging offline channels to reach your target audience.

Ready to take your Direct Response Marketing to the next level?

Listen to the full podcast episode below for in-depth insights, actionable tips, and real-world examples.

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An Entrepreneur’s Guide to Escaping Your Job After You Start a Business

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What’s stopping you from just walking out of your job to start a business today? It’s likely to be one of two things: common sense or Integrity. Both are very valuable commodities.

Common Sense and Integrity

Common sense says that you will most likely have commitments, obligations, and responsibilities that show up monthly, weekly, and even daily. It would not be smart to risk any of those commitments with any brash, cavalier action. It could cost you dearly both in the immediate future and long term.

Also, you would put both yourself and your new business under immense pressure if you were under the gun right off the starting blocks. It’s significantly better to have the support of your family, your bank, and countless other individuals and institutions when you are starting a new venture.

Integrity takes a long time to earn, including the integrity you have earned at your current place of work, both with your employers and with your work colleagues. These could well be some very useful and influential contacts a little further down the road.

It’s unwise and unhelpful to put your integrity in jeopardy when it’s absolutely unnecessary. So, instead of just pulling the plug, it’s important to plan your escape from your current employment with both common sense and integrity in mind.

Preparing for Your Business

It makes good sense to do plenty of research on your new business and get all your questions answered before you make any decisions on anything.

Consider these ideas:
  1. Get an insider’s opinion. If you could get an insiders’ view of that business, it would serve you well. Standing on the outside looking in is a lot different from being on the inside looking out. It could save you a lot of time and money.
    • Find someone who has already walked the path you intend to tread and ask them, “If you were doing this all over again, what would you do differently?” Their answer will probably be the most valuable conversation you could possibly have for your new business.
  2. How will you generate a profit? It’s important to figure out, to the best of your ability, the easiest and most effective way of generating a profit from your new business.
  3. How will you scale up? Determine what you need to have in place to scale it to handle ever-larger volumes of customers. Customers are the key because they are the people who will provide your profits.
  4. How much time do you need to really start a business? Determine how much time you have available to get your business off the ground. Naturally, the more effort and energy you put in the quicker everything will go.
  5. How long will it take for your business to generate some meaningful profit? Make a reasonable estimate based on the information collected.
  6. How much profit do you need your business to make before you leave your current employment? Make sure to factor in business expenses and be realistic. This is all for your benefit, so lying to yourself at this stage isn’t going to hurt anyone but you.

Once you’ve determined these aspects, it should be possible to calculate with some reasonable level of certainty what needs to be done in order for you to create a timeline for escaping from your current employment.

A Wise Way to Start a Business

So, now you can quit your job, right? Hold on! You’re almost there!

Many smart people get their business into the marketplace by working part-time from home while they keep their regular job intact. Even if it takes 9 months or a year, or even a couple of years, to get it working efficiently and effectively, it’s got to be worth it, right?

Remember to factor in some wiggle room for the unexpected, some downtime, and even some holidays. Talk to people who have already made this kind of transition to get a clearer idea of what is reasonable and doable for someone in your situation.

Work Smarter, Not Harder

Remember, your new business should have no requirement for you to work 40, 50, or 60 hours a week. Your intent is to move on up in terms of profit and income potential and move down in terms of time needed to create it.

Seriously consider working smarter, not harder. If hard work was any guarantee of success, most people would already be wealthy. It’s not just about working hard. Your success will come from having a plan, an effective strategy, and the discipline and enthusiasm to follow through on it.

Final Thoughts

Once you’re confident that you have a profitable business plan, and you’re working part-time on your business and showing some profits, that’s the time for you to work out a sensible plan to quit your job.

Yes, it all takes patience. But remember: “All things in their season.” Soon, you’ll be looking back at the job you once had and looking forward to greater profits in your own business.

Creating Your Dream Home Office Perfect for Meetings and Work

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Guest post by Virginia Cooper of learnaliving.co

When you work from home, you might spend a great deal of time in your office. In fact, the average business owner works around 49.4 hours per week, while some work over 50 hours per week. Therefore, it’s vital to create a workspace you love and that works for client or customer meetings.

Make It a Safe Space

Especially with the pandemic raging on, you and your clients or customers need a safe space for meetings. After each interaction, make sure you wipe down any surfaces either of you touched with a disinfectant wipe.

Before meetings, there are a few things you can do to make your space safer:

  • Ventilate the room. Open a window, when possible. A properly ventilated room helps remove germs from the room.
  • Add ultraviolet lights. Consider adding ultraviolet lighting into your heating, ventilation, and air conditioning system. UV light helps eliminate pathogens in the air.

Implement Contact-Free Services

You can keep you, your family, and clients or customers safe through contactless interactions. Instead of meeting to exchange cash, use a service such as PayPal or Venmo for payment. These platforms allow you to receive payments and transfer them to your bank account online. Use video chatting software instead of in-person meetings. Steady Radiance Design can help you set up video chatting through your website or through an online service.

Create a Functional Space

Ideally, you want to use an extra room in your home as your office. If possible, make it a space that’s close to an entryway. By doing so, clients or customers won’t have to walk through much of your house. This can help ensure privacy and reduce the spread of germs throughout your home.

As you set up your home office, make it client-friendly:

  • Have seating options. Have a chair or two dedicated for visitors to sit rather than pulling chairs from other parts of your home for each meeting.
  • Organize your office. An organized office makes you look professional as a business owner. Use filing cabinets and shelves to organize and display items neatly This is an essential step for video calls as well, specifically in the area that will be in view of your camera.
  • Consider setting up a printing area. Having an area dedicated to printing means that you’ll have easy access to any documents you end up printing out.

Consider Reupholstering Furniture

If you have a damaged couch or chair you want in your office, have it reupholstered. You can find companies online. Be sure to read reviews on Angi as you compare your options. Keep in mind that a large couch could cost you $1,200 to $3,500, but besides size, your chosen fabric’s type and design impact the price as well.

Decorating and Staging

Don’t forget to create a space that works for you. Don’t hesitate to decorate your home office to maintain the overall feel of your home. Additionally, stage the space to make it suitable for client or customer meetings. Have adequate lighting to ensure your client or customer can read documents easily. On the other hand, if you’re holding meetings over the computer, use soft lighting and place it in front of you.

Setting the Ambiance and Creating a Safe Meeting Space Are Essential

By properly staging and decorating your home office, you can make it a place where everyone is safe and comfortable, and the space is functional.

Image via Unsplash

Prevent Burnout on Your Team – A Guide For Managers

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More than half of employees in the United States say they’re burned out, and two-thirds say the pandemic is making their symptoms worse. That’s according to a recent survey by the job search site Indeed.

Burnout is a big concern for any manager. It lowers performance and morale and interferes with job satisfaction. The World Health Organization has deemed it an occupational hazard, and many experts believe it costs the economy as much as $190 billion a year.

In this current environment, how can you keep your team energized and engaged? Learn how to prevent burnout by recognizing and responding to signs in yourself and in the employees you manage.

Prevent Burnout on Your Team

You’ve probably read headlines about the Great Resignation, as millions of employees voluntarily quit their jobs. Exit surveys reveal that burnout is the main reason. If you’re proactive, you can help your team to enjoy more balance.

Try these tips:
  1. Be alert. While many employees have their own definitions of burnout, the official classification depends on three symptoms. Those are exhaustion, cynicism, and decreased performance. Recovery is easier if you can spot signs early.
  2. Monitor workloads. Set realistic expectations and watch workflows to see if anyone is having trouble keeping up. Use staff meetings and one-on-one sessions to adjust assignments as needed.
  3. Encourage healthy boundaries. Remote and hybrid work can make it more difficult to keep business matters from spilling into your personal life. Encourage employees to take precautions, like creating a designated workspace and avoiding excess overtime.
  4. Reward innovation. Feeling appreciated counts too. Give employees credit for effort and creativity even when some experiments are less successful than others.
  5. Provide flexibility. Arranging work differently could help employees to manage their responsibilities more effectively. Explore four-day workweeks, hybrid work, and job sharing.
  6. Ask for feedback. Use surveys and other tools to learn more about what your team members really want. Their priorities may be different than you think.
  7. Build community. Focus on inclusivity and team spirit. Establish ground rules for civil communication and respectful conflict resolution. A congenial environment reduces stress and strengthens connections.
  8. Hire carefully. Employees are less vulnerable to burnout if they feel like their company shares their values. Make cultural fit part of your hiring criteria. Talk with a professional recruiter if you need more guidance on understanding and implementing the process.

Prevent Burnout in Yourself

As a manager, your example has a big impact on your team. Investing in yourself makes you a more constructive role model.

Keep these ideas in mind:
  1. Set personal goals. Heavy workloads feel lighter if you’re passionate about your work. Reflect on the purpose behind your activities. Spend more time on the aspects of your job that you enjoy. Give yourself targets to strive for.
  2. Practice self-care. Look after your health and wellbeing. Eat healthily, and exercise regularly. If worrying about your job keeps you up at night, try sticking to a consistent bedtime even on weekends.
  3. Think positive. Project confidence and stay calm under pressure. Let your team know that you recognize their strengths and praise them for their contributions. Use appropriate humor to lighten up tense moments.
  4. Seek support. Cultivate relationships inside and outside of your workplace. Join professional associations and find a mentor. Spend time with family and friends. Ask for help when you need it.
  5. Consider counseling. What if you’re still stressed, but unable to quit your job? Talking with a therapist can help you develop coping skills and identify factors you can control.

Final Thoughts

Burnout may be an epidemic, but there are practical steps you can take to help your team and yourself. Recognize when you’re at risk of becoming overwhelmed and take action promptly to begin the recovery process.

7 Ways for Work From Home Parents to Manage Stress

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Have you ever felt like you’re being pulled in all directions? Your child (or children) wants one thing, your partner expects another, your work/business needs a good portion of your attention, and maybe we shouldn’t even get started thinking about other responsibilities like taking care of the house or pets. Raising your family is great for your heart, and working from home can be very rewarding, but sometimes the demands of a work from home parent are so strong the stress can feel overwhelming.

If you feel tired and frustrated of the balancing act at the end of the day, take a deep breath and know that there is help!

Consider these ways to manage stress in a chaotic environment:

  1. Focus on what you can control. It’s natural for humans to feel stressed when events don’t go our way. One of the most important lessons in life is to learn to divert our focus towards what we can control.
    • For example, there will be moments when your children don’t act how you expect. Remember that you can’t control how they act, but you can control the example you set for them and the way you react to their behavior.
  2. Prioritize quality time. Think about how you spend your time each day. It’s important not to feel guilty about the time you spend away from your family while working. Instead, make sure the time you do spend with them is quality time.
    • Read to your children before bedtime.
    • Play games, sports, or toys with your children.
    • Teach them new skills, like how to prepare their favorite dish.
  3. Breathe. When you feel stressed, take a deep breath in. Breathing increases the oxygen that goes to your brain and creates a state of calmness. Intentionally taking deep breaths diverts your attention to your body and away from the situation causing you stress.
  4. Optimize your family’s time. Is there a way you and your family can plan to have more quality time together? Even if it might feel like the tasks never end, small changes can make big improvements. If everyone commits to coming together to do family activities at a specified time, you can create a mental separation between your work time and your family time.
  5. Ask for support. If you feel overwhelmed, turn to your partner, family, or a friend and ask for help. The help might be as simple as listening or taking care of the children for one afternoon. You can also hire various professional services that can be a life-saver to work from home parents.
  6. Think about the priorities in your life. If quality time with your children is most important to you, think about whether or not you actually treat it as a priority. If building your business is most important at this stage of your life, think about how you treat your work and if it’s really being prioritized.
  7. Learn to identify things that are not actually urgent. Sometimes we create urgency in our minds. What things can be set aside for a later date? Don’t confuse this with procrastination. The best way to “set aside” other things without just procrastinating is to add things to your calendar to do in the future. That way you have the peace of mind that those tasks will be completed, without having to get it all done right now.
  8. Exercise. Although it may feel difficult to integrate exercise into your busy schedule, physical activity can rejuvenate your body and mind. Even just being outdoors helps clear your thoughts. If you don’t know how to integrate exercise into your schedule, start by turning exercise into a family activity.
    • Schedule daily walks with your family.
    • Plan a daily lunch break and take your children to the park.
    • Take your family to a Zumba or dance class.
    • Pick up an active family activity like cycling or hiking.
  9. Identify your triggers. Being a work from home parent, you probably have different triggers than those who work out of the home. Close your eyes, take a deep breath, and think about what triggers different emotions. What annoys you? What makes you feel anxious? When do you notice yourself getting angry? Identifying your triggers is the first step to managing the way you react to these moments. Once you do that, you can start to utilize many different methods to avoid those triggers or move past them entirely.
  10. Set boundaries. What are some recurring situations in life that unnecessarily stress you out? Think about things you need in order to be happy. Maybe you feel stressed because you receive work calls when you spend dinner with your family. Alternatively, maybe you notice you are not receiving enough time alone.
    • Set boundaries with the people around you by communicating what you need.
    • Use technology to your advantage here by using things like the automated “do not disturb” mode on your phone to keep calls from coming in at inopportune times.
    • Separate your work and personal phone numbers by utilizing Google Voice for your business phone number.

The demands of work from home parents are strong. It’s easy to feel overwhelmed and as if you’re not doing enough – especially when you want to give everyone around you your world.

Taking the steps to manage your stress will help not just you, but also the ones around you. By being open with the people around you about how you feel and what you need, you will ultimately be able to give more.

 

Image from Pexels

4 Ways to Improve Your Leadership Skills

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When most of us hear the word leadership, we usually think of political officials, CEOs, military commanders, or even athletes. While it’s true that you need good leadership skills to excel at these occupations, leadership is a valuable skill that everyone from any vocation or background can use for their benefit and the benefit of others.

Effective leadership doesn’t come naturally for most of us. Luckily, there are several methods that you can use to build and refine your leadership skills.

Discover the leader in you! Try these techniques to boost your leadership skills:

  1. Strive for excellence. Part of being a successful leader is your ability to set the bar for others. You can be a good role model by constantly seeking ways to improve yourself and aspire to excellence.
    • A hallmark of leadership is excellence. Work on honing your existing skills and developing new ones.
  1. Focus on your vision and set goals. Consider what you want to accomplish in different areas of your life. Set goals that will help you to achieve your vision.
    • Set goals where you are able to periodically measure your performance and progress.
    • Break up larger goals into smaller ones so that you can celebrate your successes and maintain your motivation.
    • Learn to identify and use all of your resources in the pursuit of your goals. When making plans to reach your goal, always work with the resources you have in your current circumstances, rather than developing plans based on resources and circumstances that you wish were a reality.
    • Be willing to refine your plans and ultimate goals based on your progress as well as your dreams.
  1. Develop your people skills. Leaders are known for their ability to inspire others to work towards a common goal. To be successful at inspiring others to work with you, it’s important to develop your people skills and emotional intelligence.
    • Learn how to listen. Doing so helps to establish a connection and build camaraderie and trust, so others are more likely to follow your lead and help you.
    • Help others to be their best. Part of being a good leader is motivating others towards positive change.
    • Seek input from others when discussing goals and plans to reach your objectives. Give others a stake in the results by seeking their opinion. They’ll be more motivated to help you.
  1. Be passionate and maintain a positive attitude. Most of us take cues from others in social situations, so you can teach others to have a positive attitude and to be passionate in their efforts by doing so yourself.
    • Maintaining an upbeat attitude and giving your best effort help to energize the entire team so everyone is able to accomplish more, regardless of the circumstances.

Taking the time to develop your leadership skills can radically increase the amount of success that you experience in all areas of your life. These tips can help you to hone your leadership skills so that you can achieve your goals and enjoy a more satisfying life.

How to Get Over Your Live Video Jitters

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It’s a rare person who loves public speaking or appearing on video. If that’s you, you can stop reading right now. But if you’re among the (much larger) crowd who suffers sweaty palms, racing heart, and uncontrolled butterflies, and you’re letting these get in the way of your video marketing dreams, then read on.

Here’s the thing: We all get nervous. Even those who love public speaking and appear so natural on live video are often shaking on the inside. They’ve just found a way to deal with their fear and make it work for them.

Practice Makes Perfect

The first time you do anything, you’re likely to be nervous, especially if it’s a public performance. The only way to lessen the fear is to do it. And do it again. And again. And again.

That means not only should you practice your topic, webinar, or speech ahead of time, but you should also take to the stage – whether virtual or real – as often as you possibly can. Don’t pass up any opportunity to appear on live video, on podcasts, in a webinar, or on the stage.

And if you need a place to practice in a judgment-free zone, consider joining a group such as Toastmasters, where you can work to reduce your nervousness in front of a live audience.

No Pressure

Sometimes, the worst judgment comes from our own heads. Don’t let that voice lie to you. There really is no need to pressure yourself to perform or to be perfect, and there’s certainly no need to berate yourself for any small mistakes you make.

Instead, acknowledge that no one is perfect, that you’re doing your best, and that you’re improving with each and every live video or event – because you almost certainly are! Be nice to yourself, and recognize that there really is no need for perfection.

Just Be Yourself

Here’s the biggest hurdle we can face: trying to be someone we are not. We see professional news anchors, actors, and others who appear poised and polished on every video clip, and we think that’s how we have to appear.

That’s simply not true. Your audience wants to get to know you better, not the person you think you should be. So be your fun-loving, mistake-making, self-forgiving self. It will resonate so much better with your audience that everything else will be easier as a result.

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