How to Get Over Your Live Video Jitters

It’s a rare person who loves public speaking or appearing on video. If that’s you, you can stop reading right now. But if you’re among the (much larger) crowd who suffers sweaty palms, racing heart, and uncontrolled butterflies, and you’re letting these get in the way of your video marketing dreams, then read on.

Here’s the thing: We all get nervous. Even those who love public speaking and appear so natural on live video are often shaking on the inside. They’ve just found a way to deal with their fear and make it work for them.

Practice Makes Perfect

The first time you do anything, you’re likely to be nervous, especially if it’s a public performance. The only way to lessen the fear is to do it. And do it again. And again. And again.

That means not only should you practice your topic, webinar, or speech ahead of time, but you should also take to the stage – whether virtual or real – as often as you possibly can. Don’t pass up any opportunity to appear on live video, on podcasts, in a webinar, or on the stage.

And if you need a place to practice in a judgment-free zone, consider joining a group such as Toastmasters, where you can work to reduce your nervousness in front of a live audience.

No Pressure

Sometimes, the worst judgment comes from our own heads. Don’t let that voice lie to you. There really is no need to pressure yourself to perform or to be perfect, and there’s certainly no need to berate yourself for any small mistakes you make.

Instead, acknowledge that no one is perfect, that you’re doing your best, and that you’re improving with each and every live video or event – because you almost certainly are! Be nice to yourself, and recognize that there really is no need for perfection.

Just Be Yourself

Here’s the biggest hurdle we can face: trying to be someone we are not. We see professional news anchors, actors, and others who appear poised and polished on every video clip, and we think that’s how we have to appear.

That’s simply not true. Your audience wants to get to know you better, not the person you think you should be. So be your fun-loving, mistake-making, self-forgiving self. It will resonate so much better with your audience that everything else will be easier as a result.

Write a Book the Easy Way – By Blogging It

Whether you’ve always wanted to write a book or it’s a new idea (and you should write a book, by the way), there’s an ever-present problem for would-be-authors. It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire. If you asked most people why they have not finished their book, the answer is simple: time.

Entrepreneurs are busy people. You have clients to serve, a business to run, a family to care for. Not only that, but you’re spending time creating new training courses, marketing on social media, managing your team…the list is nearly endless (by the way – here’s how you can get it all done without losing your mind!) So, when would you have time to write an entire book?

You’ve Probably Already Written It

It’s true. If you have a blog and you’ve been maintaining it for more than a few months, then you very likely have already written all the content your book needs. All that remains is to organize and give it a light edit.

If you don’t have a blog (why not?), or your blog is young, blogging your book is even easier, since you can plan your content around your book topic, then you can write a book one blog post at a time.

Here’s how it works. Think of your blog categories as sections, and each blog post as a chapter. You can loosely organize your book by sorting all your blog posts by category, then listing them in logical order. Your book may only contain a single category, or it might contain several. The choice is yours.

Remove self-serving, time-sensitive, curated, or other content that doesn’t fit into a book. Remove the calls to action. It won’t make sense to promote your paid programs—or worse, affiliate offers—within a book.

What you’re left with is a rough draft of a book. All that remains is a few passes with your editor engaged:

  1. For flow: Books should follow a logical path from one chapter to the next, so you’ll likely have to add or edit the beginnings and endings of your posts.
  2. For spelling, grammar, and punctuation: Don’t skip this part. In fact, get someone else to do it. It’s too difficult to spot our own mistakes and book readers are less forgiving than blog readers.
  3. For content: Enlist the help of a few friends or colleagues who you trust to share their honest opinion with you. Ask them to read through and note any content that is confusing or that could be explained in greater detail.

That’s it! Revise and you’re ready to publish.

People Will Actually Read It

Think no one will read a book that’s repurposed from your blog? Think again. Bloggers have used this method to write books for years and some of them are spectacularly successful. Darren Rowse of ProBlogger.net fame wrote and published his wildly popular blogging guide based entirely on the content he’d already published on his blog. He found that even though the content was freely available, people bought the book because they wanted the convenience of having it organized for them in one document.

Even fiction writers have discovered the power of blogging a book. Andy Weir, the author of “The Martian,” first published his book one chapter at a time on a blog.

Don’t continue to let excuses hold you back from publishing your book. Use the content you’ve already written, or strategically plan your blog to turn it into a book, but either way, write a book and get publishing!

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And whatever you do, do it heartily, as to the Lord, and not to men; Colossians 3:23 AKJV